B2B Customer Acquisition Is Broken
How B2B companies convert prospects into sales has been reinvented by redesigning core sales knowledge processes and using Machine Learning (ML) to surface previously unknown sales opportunities, both in isolation and relative to competitor and market behaviour.
A New Way Of Acquiring Customers
The B2B Customer Acquisition Processes Is Broken
Most large businesses providing complex sales solutions typically reach around 18% of their true available target markets (our own research POC, 2019) and typically convert c. 4% of leads to sales they identify (Source: RulerAnalytics, 2020)
The Big Issues For Sales Leaders
Sales leaders invest billions of dollars in sales training and sales technology that’s making deep inroads in sales automation and artificial intelligence. But these investments aren’t paying off and according to McKinsey, sales leaders are frustrated with shiny new tools in lead generation not delivering meaningful performance improvements or ROI.
Why Your Lead Generation Partners Struggle To Deliver Results
According to Gartner, most businesses lose prospects because they rely on one direction lead generation tools, websites and blog content which makes prospects feel you are talking at them instead of understanding their pain points.
The Better The Question, The Better The Answer
The rapid growth of automation tools is one of the biggest changes in lead generation. According to recent studies, 80 percent of marketers that utilise automation tools generate more leads (up to 451% more), and 77 percent convert more prospects than those who don’t.
Innovative Sales Processes With Machine Learning Maximise Sales Conversions
Success in the new normal requires sales organisations to analyse virtual interactions, use insights in near real time, embrace digital channels, and adapt their sales reps. By focusing on building and scaling proven capabilities, sales leaders can trigger the domino effect they need to drive the next level of growth and performance.
Why Does B2B Marketing Need AI and Machine Learning (ML) for Lead Generation?
Here’s why machine learning for lead generation matters so much today.
Meet Lian – The World’s First True Machine Learning Customer Acquisition Engine
To generate better quality and faster sales, forward thinking sales leaders need to use the abundance of data and draw the right insights along with the redesign of core sales knowledge processes that distribute better and more targeted insights as well as drive more agility in the organisation.
Your New, Better Performing Hybrid Sales Reps Are Here
For Lian to generate better quality and faster sales, in addition to providing the sales insights and analytics, we adapt the way sales reps work to the new post pandemic world.
Using Lian To Relentlessly Unlock New Sales Opportunities
Lian, our new way of working in sales and business development combined with our innovative customer acquisition ML solution will transform your business in 5 ways.
Lian – The Business Case For Change
Sales has always been a “sensing” organisation, attuned to changes in customer sentiment, shifts in demand, and the requirements of different buying stages. But those senses are being flooded as customers shift to digital engagement, leaving sellers with more channels to cover and more interactions to manage.
Lian: The Business Case For Unleashing Growth
The business case for Lian is predicated on the following benefits (5-10% higher sales, 10-20% higher productivity, McKinsey,2021) for your sales organisation.
For Your CTO: What’s under the bonnet?
Our system uses a tuned Decision Forest type algorithm with positive and negative input data acting on specially curated B2B databases acting in a feedback loop so that learning takes place.
This content is being updated
This content is being updated
This content is being updated
Download the entire White Paper
All the content in the above links is in our downloadable White Paper. Give us a few details about yourself and take it all